What is the difference between brand and logo

However, there are clear distinctions between them. A logo at its most basic is simply an icon, written text, or both that tells people your brand name and what your business does. Many people use logo and brand interchangeably, but this is wrong. Your logo design is only one part of your brand identity. Brands are a collection of perceptions, feelings, and ideas consumers have about a specific company.

Organizations and professionals work hard to present a specific image to the world both directly and indirectly. Even simply keeping in mind the difference between and importance of the oft-confused terms—brand, branding and brand identity—is already a step in the right direction of creating the next cult brand.

Check out this article for more branding tips. Designers, check out these contests so you can start building your career. Get a design. A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is. Check your inbox. Sign up for our free, 7-day email course and learn to build the perfect brand identity. We'll also send you creative tips, trends, resources and the occasional promo which you can opt-out of anytime.

Looks like something went wrong. A poorly conceived logo will look unprofessional, underserved, under considered. From a root level, you should consider your logo as a handshake — it is the entry point to a relationship with a potential client, fellow vendor or colleague. Aaron later honed his artistic talents at The Planetary Group overseeing the design department for this artist development company.

His ability to successfully develop identities rooted in decisive visual concepts led to the establishment of his own studio in When not holding things down at the studio, he is often happiest spending time with his family, drinking beautiful coffees, riding his bike, playing music, watching football and eating avocados. To be more specific, it is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition.

A branding strategy clarifies what a particular brand is and is not. Branding can be done through the use of different tools. Some of the elements that are used in a branding strategy are:. Although a logo is only one of the elements of branding, it will most likely appear on the majority of touchpoints with customers and other stakeholders, such as the website, brochures, stationery, product, packaging, ads, uniforms, stores, and so on.

A logo can therefore be considered as one of the main graphic elements that allow people to quickly identify an organization, its products, and services. And quite often, it will be the first thing people will use to identify you. To conclude, a logo by itself is a graphic element that represents the brand, while a brand is a combination of all tangible and intangible aspects that represent the organization.

When combined, a well-designed logo and an effective branding strategy help organizations reach their audiences in an effective way, but also create a resilient, industry-leading brand. It will be a rewarding investment for your brand and organization in the long term. What a great article! Thanks for this.