How much user generated content

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For more information, check out our privacy policy. For example, the common links between many of the most-followed brands on Instagram, Facebook and Twitter are clear:. Given that brands boasting millions of social followers regularly show their fans love in the form of retweets and regrams, brands with smaller bases have no good reason not to do the same.

Remember: there is no one-size-fits-all approach to User Generated Content From branded hashtag campaigns to simply picking the brains of your followers, there are almost no limits for brands willing to get creative. That being said, there are tactics to make customer content marketing more manageable with User Generated Content platforms. That said, certain industries and niches tend to convert more customers through UGC than others.

Research shows UGC has the highest impact on conversion rates in the following industries:. These numbers make sense considering that each of these industries generally represents physical versus digital products. Simply put, some niches are simply more poised for sales directly via social media than others. To see more examples of brands increasing their conversion rates with UGC, you can take a browse through some of our top case studies. Based on predictions from the International Data Corporation, consumers will outpace marketers in terms of content creation by In other words, brands are on track to hand all of their marketing firepower over to their fans and followers.

Millennials in particular loathe the concept of being sold to. Meanwhile, ad-block usage is at an all-time high worldwide. The takeaway here is that brands need to experiment with User Generated Content instead of hoping for a magical resurgence of paid and native advertising beyond social media. Rather than throw money at ads, savvy brands are using hashtags, giveaways and contests to get fans and followers excited about their products.

In short, Instagram users compete annually for a spot as the next Marc Jacobs beauty vlogger by telling their story via the branded hashtag. As traditional commercial content loses steam, social media looks to pick up the slack for brands and advertisers alike. Stackla Implementing UGC across social media channels humanizes a brand An average of 60 million images are uploaded to Instagram every day. Salesforce User-generated content featuring a brand drove 6. Stackla The statistics are clear.

See how you can start getting better content with less effort. Request A Demo. We respect and value your privacy, read our Privacy Policy here. Careers Stackla. This field is for validation purposes and should be left unchanged. More than likely, they make use of employee and customer content quite often. The more real and the less marketing jargon, the better audiences will connect with the information.

You can provide guidelines for employees when it comes to content creation, you can gamify the customer experience, etc. While UGC can be pretty organic, you can make it easier for employees and customers to get involved by utilizing the right tools or platforms. For example, employee advocacy software like EveryoneSocial is a great way to capture and encourage employee-generated content. This is where employees have access to content to share or create their own with social commentary.

If you want to focus more on customers too, there are a few user-generated platforms to consider too.