Who is essie nail polish owned by

Before the year was out, Weingarten was shipping orders to 10, salons nationally. But while the richness and individuality of the hues continue to move product, Essie general manager Carolyn Holba also credits another Weingarten innovation—witty, quirky and highly memorable names, many of which take puns to new levels see sidebar. Name that hue These days, canny names for nail polish colors are standard, but Essie was a pioneer. Some names Spin the Bottle, Fun in the Gondola give little hint as to what the color actually is.

But no matter: With a thousand Essie shades to choose from, customers are surely grateful for any help remembering their preferred ones. Which brings us back to Ballet Slippers, a name that describes both its hue the pale pink of Desdemona roses and its backstory. When, as a child, Weingarten would do well in her ballet class, her mother would reward her with a trip to the salon to get her nails done. Humble origins for a shade that would later become a favorite of the Queen of England, while the Duchess of Cambridge favors a slightly lighter shade called Allure.

Essie Weingarten's nail polish has been on some of the most famous nails in the world, from Madonna to Sen. Hillary Clinton to Britney Spears. Her colors are bright and fanciful from reds to pinks, and even shimmering blues. They come in little bottles that look more like toys than fashion accessories. Although corporate giants like Revlon and Maybelline count for most of the retail sales, Weingarten's company, called Essie, has made a name for itself in nail salons across the country as the colors with the catchy names.

If you happen to be among the millions of American women who have worn Essie, you might wonder where all those names come from. Weingarten, who says "a well dressed woman always gets her nails done," said her million-dollar idea came to her as a little girl.

She moved to Las Vegas to push her nail-polish business because she knew women there take extra care in their appearance. It worked, and within a year, she was in 10, salons nationwide. Three shades that still exist today were from the original launch in They're classics: Blanc snowy white , Bordeaux deep red , and Baby's Breath creamy white. Weingarten created a shade called Allure over 15 years ago and yes, in fact, it was named after us.

Founding editor Linda Wells asked for a sheer beige that would flatter every skin tone, and this polish was born. To make it even cooler, the shade made history when Kate Middleton wore it for her wedding.

Essie vending machines are a real thing that exists.